Does anyone else find it insanely difficult to list items on Etsy? Even if you’re a total copywriting whizz, trying to describe something that you’ve designed from scratch, worked on and looked at for weeks or sometimes months is crazy hard. You know it inside out, but how do you explain it to someone who has never seen it before and doesn’t even know it exists yet?
At our Etsy Team Leeds meet-ups we sometimes play the tagging game, but don’t worry if you can’t get along to a meeting – you can play it too!
Firstly let’s look at what Etsy say about tagging and dig into the Ultimate Guide To Etsy Search, which you definitely need to bookmark!
Etsy recommend that instead of using single words in your tags that we use multi word phrases. This is because if you think about how many items there are listed on Etsy with the tag ‘jewellery’ compared to how many are listed with the tag ‘geometric earrings’, it’s much easier to be found the more specific you are. Plus not many shoppers would search for just ‘jewellery’, but often people know more specifically what they’re looking for when they land on Etsy’s homepage.
Etsy also recommend that tags are not repeated. So instead of using the tags ‘purple tote bag’ and ‘bird tote bag’ it’s better to use ‘purple canvas tote’ and ‘bird shopper bag’.
Bearing these tips in mind, let’s play the tagging game.
Playing in a group of sellers:
Take an item from each person and lay it above a piece of paper. Don’t describe the item to anyone taking part, but do explain that tags need to be a phrase, rather than one word, and that tags shouldn’t be repeated. You can also let them know that each tag should be 20 characters or less.
Each person moves around the items and writes down a few suggested tags by describing what they see and what they would search for to find that product.
Playing with family and friends:
Grab a bunch of items and set them up as above, with a sheet of paper for each. Then ask your friends and family to take each product in turn and describe what they see and what they would search for to find that product.
Again don’t describe the item to anyone taking part, but do explain that tags need to be a phrase, rather than one word, and that tags shouldn’t be repeated. You can also let them know that each tag should be 20 characters or less.
At the end of the game you should have a whole list of possible tags to add to your Etsy listing from real shoppers who are unfamiliar with your item!